Editing by Design: For designers, art directors, and editors: Jan. V. White BOOK REVIEW
A very useful book in knowing the psychology and behaviour in the way we read magazines. Where we turn the pages, what first instant hot spots we look at on a page, and how we process information. By learning that the right outer side of a spread is seen through flicking through the magazine, the top parts of the spread is where we look for important information, and the inner bottom corners are the danger zones of putting in text or image, I have formed my magazine through the psychological behaviour. Along with this type of knowledge, White also delves into type, image size, language and colour. An easy read with White illustrating their knowledge, making it a visual learning experience in interpreting the tricks and tips for people to look and read a magazine.
Photo Booth on Apple Macbook
Another comedic way to interpret the Botox effect is to use the Photo Booth camera and create different faces of people. Wether it be big eyes, chin, or a reflective face, all represent perfection that is desired. With a clinical white background, and satirical serious facial expressions, it may be successful in interpreting ridiculous measures of perfection.
Design aesthetics of Botox
Possible ideas for experimentation of photography within my article is the use of annotation, to reflect one person’s narrative on how they view their face. When associated with the image it forms a mapping that the reader can navigate around. The white space is needed to provide a clinical atmosphere, and the contrast of with or without will allow the reader to see both aspects of Botox. Black and white photography will simplify the essence of the features, make it look more clinical and combine the classic beauty people dream of possessing.
Blaublut Photography - Daily Mail article
The use of a striking colour can be representing the greed part of the concept as it portrays the vibrance in want more - therefore more colour can relate to this notion. The grid effect projected on the face, or giving the ffect of a projection, looks clinical yet edgy, representing the concept of sin yet showing perfection with the grid structure. The striking side pose and dark shadow highlights the face more, and makes it more dramatic - bringing attention to the face. The conceptual reasoning behind using a grid for the face is to represent how we want our faces to be symmetrical, linking to perfectionism and wanting to get everything neat and tidy, holding elements of greed.
(Source: Daily Mail)
Botox Art Direction - AGB
By combining and animalistic feature, such as fur or nose, it combines the mother nature beauty that is a characteristic for an animal which is represented in society as perfect, and integrating with human features to resemble how society, and the individual, to look perfect. It also demonstrates the unrealistic standards we envision to look magnificent. The over exaggerated eyes, pouty lips and scar on the last image portrays the benefits and risks of cosmetic surgery, showing that even though the end result is the enhancement of looks, the inside of emotional scarring takes place as paranoia, greed and vanity combine to self destruct and individual.
In terms of my own work I can also play on the idea of incorporating animal features to represent one looking purrfect. Sorry. Had to put that in.